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Strategic Plan
Effective Dec. 2, 2022
our mission
Building a stronger community by providing a variety of positive experiences and exceptional facilities, while preserving our natural resources.
our values
Openness & Transparency, Fairness & Justice, Customer Focused, Leadership, Safety & Security, Productive & Performance, Integrity, Achievement & Excellence, Diversity and Inclusion
Increase volunteer opportunities and recruitment
Objectives
- Develop volunteer opportunities and recruitment
- Develop a recruitment strategy for filling our aquatic part-time and seasonal staff positions.
Increase supervisor/manager leadership skills
Objectives
- Increase Supervisor/Manager Leadership Skills
improve recruitment of qualified diverse staff
Objectives
- Develop a recruitment strategy for filling our maintenance seasonal positions.
- Promoting our department’s diverse workforce so potential applicants more closely identify with our team.
- Increase Advertisement for an Instructor Recruitment Plan to bolster programming at parks and recreation centers.
- Increase staff recruitment
- Improve recruitment efforts to reach a more diverse talent pool.
- Develop a recruitment strategy for filling the seasonal grounds, cart attendant, and cashier positions and promoting our department’s diverse workforce.
invest in staff knowledge, training, and skills
Objectives
- Agronomy & Landscape Education
- Playground Safety Training
- LLE Training for Maintenance Staff
- Train select Park Maintenance Staff on proper operation and hauling of heavy equipment.
- Certified Administrative Professional Training and Certification for full-time Administrative Support Staff.
- Society for Human Resources training for the HR Coordinator.
- SHRM-CP is a certification designed specifically for HR professionals, combining education and experience.
- Reduce incidents and reprimands of Aquatics staff based on performance deficiencies by 30%
- Develop a comprehensive training curriculum for volunteer coaches, referees, umpires, and part-time staff. Institute a program that provides training for all staff that participates in our programs throughout the year.
- Mentor center managers/assistants for 90 days on improving their technology skills in Google and CivicRec
- Create a department Orientation program for full-time new hires
- Achieve our Commission for Accreditation of Park and Recreation Agencies
- Membership investment with International Festival & Events Association (IFEA)
INCREASE PUBLIC KNOWLEDGE OF PROGRAMS AND FACILITIES
Objectives
- Co-op with other local entities to promote Fort Defiance activities and programs. Notify similar sites through direct sources of upcoming events and programs.
- Increase public knowledge and use of the sports simulator
Research origins of the cemetery near Fort Defiance
Objectives
- Research those that are interred there
- Research grant opportunities to pay for fencing, interpretive signage, etc. of the cemetery
Increase brand awareness
Objectives
- Increase Instagram following to 10K and acquire a swipe up option. This will allow followers to easily access online registration or other online info linked to IG stories.
- Reimagine the entrance to the Main Office and Recreation Centers to showcase the Clarksville Parks and Recreation brand. This may include wall and floor decals, banners, etc.
- Develop a brand ambassador program to increase social media presence.
connect with cmcss to improve relations and market within schools
Objectives
- Market directly to CMCSS families through activity guide distribution or other communication means.
increase pavillion rentals
Objectives
- The Administrative Support Technician will work with Marketing to develop a strategy for increasing neighborhood park pavilion rentals. The plan will include targeted emails and signage at the parks.
Increase bcycle usage
Objectives
- The Administrative Support Supervisor will work with Marketing to develop a marketing plan for the BCycle Program to boost program revenue and customer satisfaction.
increase participation in the queen city road race
Objectives
- Increase participation in Queen City Road Race
Provide more recreational opportunities for our low-income citizens
Objectives
- Increase Programming in Low Income Areas
- Develop and implement programs of interest to underserved populations
- Develop and implement two programs that would benefit underserved populations
- Develop and implement athletic clinics to low income areas
- Develop initiatives within existing events to reach underserved populations
- Provide public transportation services for all special events to serve a larger number of people in urban areas
Improve park aesthetics
Objectives
- Use Park inspections to determine replacement of trash cans and picnic tables. Implement in phases for budget development.
- Create landscape improvement plans per park
Increase efficiencies in park/aquatics operating
Objectives
- Review the existing Park Maintenance system and determine if resources can be assigned differently for better results. Research other Parks Depts Maintenance Teams
- Research remote locks for use at restroom facilities
- Create and Implement an Aquatics Preventive Maintenance Plan
Improve preventive maintenance of existing facilities
Objectives
- Develop a Preventative Maintenance Plan that includes all Parks, Athletic Fields, Green Spaces
Improve repair and service request completion time
Objectives
- Improve time management with park maintenance staff utilizing time capsules and assigned areas to improve efficiency and accountability. Only Supervisory staff to put in work orders.
Provide execeptional athletic fields and facilities
Objectives
- Reskin Heritage Park Baseball Fields & Address Drainage
- Add Irrigation & Convert five (5) fields to Bermuda at Heritage Park Baseball/Softball. (This is already completed in three fields.)
- Acquire the Equipment needed to Properly Maintain Exceptional Fields
- Add Batting Cages
- Upgrade Athletic Facility Lighting to a More Energy Efficient, Higher Lumen, Easily Maintained and Operated System
- Improve Outdoor Basketball Court Surfaces
Improve the overall look of swan lake golf course and entrance
Objectives
- Identify and address areas of the course that need improvement
More systematic equipment replacement
Objectives
- Develop replacement and budgetary goals for vehicles and maintenance equipment.
- Develop replacement and budgetary goals for playgrounds and fitness equipment.
develop programs that fit or meet the needs of the entire community
Objectives
- Increase programming for young adults ages 18-34
- Add and/or replace current events based on purpose, mission and value.
- Provide leadership & facilitate a shared vision of high-quality athletic programs that support the mission & vision of the department & City.
- Develop/Complete SOP’s for all athletic program/events
Improve current walking/running events
Objectives
- Improve runners participation for Parks and Recreation's annual Queen City Road Race
- Educate and increase community participation beyond runners for Parks and Recreation's annual Queen City Road Race by promoting wellness, creating awareness about a healthy lifestyle and providing a weekend fun for the entire family.
Increase safety at billy dunlop and robert clark during the summer season
Objectives
- Install gates and barriers
- Review parking/use restrictions
Create a plan for the replacement of rotting and broken bollards along the creenway
Objectives
- Inventory and rate the existing bollards
Reduce the number of incidents occurring at parks and recreation facilities that require suspensions and/or police presence
Objectives
- Reduce the number of incidents requiring suspensions in the adult softball league by 50% in 2021.
- Reduce the number of incidents requiring suspensions or police presence in the Recreation Centers by 25% in 2021
improve risk management - mitigate risks to employees and public
Objectives
- Improve the collection and documentation for risk management. Actively identify risks by using a structured and communicative approach with department staff.
Improve health and safety - implement preventative strategies and programs to reduce the number and impact of injuries, and provide tools that allow employees to perform their job safely
Objectives
- Form an employee Safety Committee, Committee Makeup Changes Annually, Reinforce the importance of early reporting of hazards and incidents to all staff.
- Conduct monthly safety meetings with all divisions of Parks & Recreation to enhance hazard prevention for health & safety. Reinforce the importance of early reporting of hazards and incidents to all staff
- Engage in equipment training to meet needs of certified operators on (back-hoes, excavators, mini-excavators, chippers, frontend loaders, chainsaws, stump removers, etc.)
- Implement Safety Orientations for new hires tailored to provide facility-specific safety training.
- Assess and provide awareness of hazards associated with performing job duties, prior to initiating tasks.
- Improve response time on incidents in regards to documentation collection, investigation, reactive hazard mitigation
- Improve the identification of hazards at all facilities.
Provide exceptional customer service
Objectives
- Develop a hands-on customer service training program for all aquatic staff.
- Develop a hands-on customer service training program for all Recreation Center staff.
- Establish and Manage Athletic Programs that foster a positive learning environment.
Reduce the number of outstanding user credits remaining on accounts
Objectives
- Maintain less than 100 accounts with outstanding credits. As of October 19, 2020, there are 170 accounts with user credits.
Reduce the number of customer inquiries regarding upcoming activies. (Proactive communication of details in order to provide the public with clear and complete information online.)
Objectives
- Identify deficiencies in customer communication.
- Combine most communication channels into CP Connect to allow for better tracking of communication gaps.
- The Department website and all department-maintained pages will be audited {how often). This effort will be coordinated by the Marketing Team.
- Focus on Strengthening communication in all areas of operations in Athletics
Improve recycling methods and reduce waste
Objectives
- Plan and implement recycling plans at special events.
Conserve natural resources
Objectives
- Create a Tree Maintenance and Replacement program in Parks
- Reduce chemical use and water loss in pools
- Reduce plastic water bottle use in Parks
- Conserve/Increase native habitat